GIS in Banking
GIS Solutions in Banking
The banking sector has undergone complex changes with the development of business and industries at large. With the advancement of communication and information technology the need for dissemination of financial information and services has been largely felt. In today’s world, the banking industry has become more market driven and market responsive. Hence, for the success of such sectors the effective management of data related to customers, market and services is of prime importance.
GIS is a critical tool in today’s banking environment where there is extensive competition due to technological advancement. The success in this industry largely depends on the ability of a bank to provide more customer and market driven services. GIS plays an important role here by providing a platform for effective planning, organizing and decision-making.
CyberSWIFT through GIS can play an important role in various functional areas of the banking sector such as:
- Market analysis
- Customer management, identification, etc
- Competitor analysis
- Focused marketing
- Planning for business expansion
- Site selection for new branches / ATMs etc
- Strategic planning
- Asset management
- Retail banking
- Vehicle tracking system
- Web based solutions